Asim Junaidi
Strategy & Finance Leader
Regional Head of Financial Planning & Analytics across Africa and the Middle East, with 22+ years of international banking and corporate leadership, including nearly two decades at Standard Chartered Bank.
Years of international leadership
Markets across the Middle East & Africa
Years at Standard Chartered Bank
Global institutions served
Professional Summary
Asim Junaidi is a financial executive with outrivalling competence in strategy design and execution, mergers and acquisitions, financial modelling, budgeting, investment allocation, balance-sheet management and investor relations. He brings an exceptional understanding of policy and process, including internal financial controls, project financing and the establishment of cost-cutting measures.
Across 22+ years he has served as CFO and Regional Head with leadership mandates spanning the Middle East and Africa, building the strategy, content and structure that improve corporate performance. He now brings that institutional discipline to Pollen Hub.
Core Competencies
Timeline
2001 — 2026
Procter & Gamble
Jan ’01 to Apr ’03
ICI Pakistan
Jul ’03 to Aug ’04

Standard Chartered Bank
Sep ’04 to Jan ’23 · 19 years
CFO, Wholesale Banking
Sep ’04 to Jul ’08
CFO, Consumer Banking
Aug ’08 to Sep ’13
Financial Controller, UAE
Sep ’13 to Dec ’15
Regional Head, FP&A, Africa & Middle East
Jan ’16 to Nov ’20
Head of Group Cost Operations, Group FP&A
Dec ’20 to Jan ’23
RAKBANK
Apr ’23 to Apr ’24
Pollen Hub
May ’24 to date
Professional Experience
National Bank of Ras Al Khaimah (RAKBANK)
April 2023 to April 2024Dubai, UAE
Head of Strategic Cost Management & Finance Transformation
April 2023 to April 2024- Managed the bank-wide strategic cost management programme with an external consultant, addressing all aspects of cost including voice and virtual consolidation and technology savings.
- Led finance transformation through the implementation of an Enterprise Resource Planning (ERP) system, designing and scoping the future-state modules and underlying data flows.

Standard Chartered Bank
September 2004 to January 2023United Arab Emirates and Pakistan
Nearly two decades of progressively senior finance leadership across multiple geographies, culminating in global and regional mandates.
Head of Group Cost Operations, Group Financial Planning & Analytics
December 2020 to January 2023Global role, based in the United Arab Emirates
- Managed the processes and systems related to cost recharge and led transformation in this space, including the development and implementation of a new system in collaboration with SAP, focused on global cost management.
- Developed a Net Zero and Sustainable Finance prototype for internal reporting to track the path towards net zero.
Regional Head, Financial Performance & Analytics (Africa & Middle East)
January 2016 to November 2020Double-hatting as Global CFO of Islamic Banking
- Partnered with the Regional CEO and Business Heads to elevate business performance across 25 diverse markets, keeping the region on track to meet its Return on Tangible Equity targets.
- Formulated a corporate plan encompassing the disparate political, economic, financial, interest-rate and foreign-exchange conditions prevailing throughout the region.
- Managed the development of the processes and systems underlying the formulation and evaluation of the region's strategy and performance, including budgeting and forecasting.
- Led the Financial Performance and Analytics unit to provide performance analysis and insight, and provided financial support to the Regional Management team.
- Provided centralised support and services to senior executives, enabling them to measure the impact of their strategies and actions on the bank's financial results.
- Minimised operational risk through robust processes and Group procedures, helped launch and track the digital bank in Africa, demonstrated the franchise's value across markets, and led the cost optimisation exercise.
Financial Controller (United Arab Emirates)
September 2013 to December 2015- Oversaw governance over Central Bank audits, capital management, ALCO (balance sheet and liquidity management), financial controls, regulatory reporting, payments, KPMG audits and ICAAP.
- Managed the capital of the bank and the relationship with the Central Bank, ensuring the financial statements were true, fair and accurate.
- Elevated the profile of the Finance function to become the bank's undisputed co-pilot.
- Optimised the balance sheet to maximise returns and create growth, rigorously monitoring ratios so business teams took rapid corrective action to maintain compliance with Central Bank requirements and the Group mandate.
Chief Financial Officer, Consumer Banking (Pakistan)
August 2008 to September 2013- Positioned capital management and a risk-adjusted framework of performance management to guide the consumer banking business to its revenue and operating profit targets.
- Developed a robust MIS around deposits and provided insight and advice on deposit mobilisation.
- Embedded a disciplined cost culture and tightly managed BAU costs to fund investment.
Chief Financial Officer, Wholesale Banking (Pakistan)
September 2004 to July 2008- Led the finance function for the wholesale banking business, establishing the foundations for performance management and financial governance.
ICI Pakistan
July 2003 to August 2004Pakistan
Assistant Manager, Treasury & Planning
July 2003 to August 2004- Treasury and planning within a leading industrial multinational.
Procter & Gamble Pakistan
January 2001 to April 2003Pakistan
Senior Financial Analyst
January 2002 to April 2003- Financial analysis and decision support within a global FMCG environment.
Product Supply Finance
January 2001 to December 2001- Operational finance across the product supply chain.
Selected Achievements
Multi-Functional Finance Leadership
Managed a diverse, multi-functional finance group, supporting and advising business areas on finance as well as risk and opportunity considerations.
Institutional Relationships
Developed relationships with local and international financial institutions, tracking and analysing company strengths and weaknesses and supporting business case development for new products and services.
Financial Governance Frameworks
Oversaw the design, development and management of financial governance frameworks spanning FP&A, budgeting, forecasting, cost optimisation, cash flow management, audits, compliance, banking relationships and finance IT systems.
Foreign-Exchange & Currency Risk
Developed foreign-exchange policies for buying, selling, hedging and currency exposure management.
Education

Master of Business Administration
Institute of Business Administration, Karachi, 2000

Bachelor of Business Administration (Honours)
Institute of Business Administration, Karachi, 1999
Professional Development
- Corporate Finance
- Analysing Financial Statements
- Treasury & Funds Management
- Security Analysis
- International Banking
- Project Evaluation
- Consumer Behaviour
- Personal Selling
Twenty-two years architecting financial discipline and strategic clarity across 25 markets in the Middle East and Africa.
Asim Junaidi
Institutions & Alma Mater

